Digital Marketing
Build in-demand expertise in SEO, Google Ads, Meta Ads, email marketing, content strategy, and AI-powered campaign optimization.
10 weeks
Duration
₦350,000
Tuition
8+
Tools Covered
Program Overview
Digital marketing is one of the fastest-growing fields in the global economy. This program gives you a comprehensive skill set spanning search engine optimization, paid advertising, social media strategy, email marketing, analytics, and the latest AI tools that are reshaping how campaigns are built and optimized. You will work on real campaigns and build a portfolio that proves your capability to employers and clients.
Who Is This For?
Aspiring marketers, entrepreneurs wanting to grow their brand, freelancers, and professionals looking to transition into a high-demand digital career.
What You Will Achieve
Plan and execute multi-channel digital marketing campaigns
Optimize websites for search engines (SEO) and convert traffic
Create and manage Google Ads and Meta Ads campaigns
Build email marketing funnels that drive engagement
Analyze campaign performance using Google Analytics
Leverage AI tools for content creation and optimization
Develop comprehensive marketing strategies for businesses
Curriculum
Module 1: Digital Marketing Foundations
- The digital marketing landscape
- Understanding the marketing funnel
- Customer personas and audience research
- Competitive analysis frameworks
Module 2: SEO & Content Marketing
- Keyword research and search intent
- On-page and technical SEO
- Content strategy and editorial planning
- Blog writing and content optimization
Module 3: Paid Advertising
- Google Ads campaign structure
- Meta (Facebook & Instagram) Ads
- Ad copywriting and creative testing
- Budget management and bid strategies
Module 4: Social Media Marketing
- Platform-specific strategies
- Content calendars and scheduling
- Community management
- Influencer marketing fundamentals
Module 5: Email Marketing & Automation
- Email list building strategies
- Campaign design and A/B testing
- Marketing automation workflows
- Newsletter and drip campaign creation
Module 6: Analytics & AI Tools
- Google Analytics 4 setup and reporting
- Conversion tracking and attribution
- AI-powered copywriting and design tools
- Data-driven decision making
Module 7: Strategy & Portfolio
- Building a full marketing strategy
- Client presentation skills
- Freelancing and agency models
- Portfolio development and case studies
Tools & Technologies
Schedule
10 weeks of structured learning
Live online classes + real campaign projects
Investment
₦350,000
Up to 2 installments
Ready to Start Your Journey?
Take the next step in your career. Enroll in the Digital Marketing program today.